Sasawashi is an innovative textile company that emphasizes environmental sustainability and the practical benefits of natural materials in its products. Founded on the principle of combating the disposable culture pervasive in the textile industry, Sasawashi offers a range of products made from a unique blend of Washi (Japanese paper) and Kumazasa fibers—a type of bamboo with natural antibacterial properties.

This distinctive combination results in textiles that are not only environmentally friendly but also possess natural deodorizing qualities, preventing the growth of mildew and the deterioration of fibers. Sasawashi products are known for their absorbency, durability, and comfort. The range includes personal care items such as towels and slippers, as well as household textiles that incorporate the clean, minimalist aesthetics characteristic of Japanese design.